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SEO For Measuring Attribution For Online/Offline/Online Sales

How do you measure attribution when consumers research potential purchases offline as well as online, before buying online, especially for big-ticket items? Consumers want the extra savings found at online stores, but still want to touch and feel products before making the purchase. David Levy provides an example of his recent Tempur-Pedic bed purchase to discuss the issue.

What does this mean for SEOers? Levy suggests "it comes down to attribution." He explains that measuring online research to offline purchasing is difficult, "and data at this point is directional at best," but maybe this type of buying strategy is what "marketers, agencies, media vendors, and technology providers need in order to come together and start to solve this attribution issue."

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