Video Search Startup Taboola Raises $4.5 Million
Tel Aviv-based Taboola's video search offering for Web publishers offers users personalized list of videos based on past viewing patterns on a given site. Video publishers using its ViDiscovery technology have seen a 25% to 35% increase in video views and 30% to 42% increase in the percentage of viewers who watched an entire video, according to the company. Clients include CNN.
Taboola was started by members of Israel's National Security Agency and the country's intelligence corps. The company has raised a total of $6 million to date.--Mark Walsh