Havas Taps Outsider To Run MPG, Rutman Moves To Advisory Role
Rutman, who joined MPG as CEO in early 2005, officially joins its advisory board in January 2009 and will remain a senior advisor to the agency for four years.
That's probably a good thing given that its new chief, Holliday, has zero experience operating a media shop and will likely need to tap into Rutman's experience, as well as that of Steve Lanzano, the agency's COO, who insiders say had been bucking for the top job when Havas' management team opted to go with an outsider who might have stronger client-side experience.
"With the global media industry undergoing major transformation on multiple levels, more than ever, it is essential that media agencies become full strategic marketing partners to their clients," Maria Luisa Francoli, global CEO of Havas Media, said in a statement, adding, "Shaun's unique skills and background make him ideally suited to bring next generation leadership to the industry, and we are confident that he is exactly the right person to take MPG North America forward to the next level of success."
Holliday most recently was CEO-In-Residence at Gryphon Investors, a leading private equity firm. Before that, he served as president of new business & innovation for Newell Rubbermaid, president of international for The Pepsi Bottling Group, CEO of Diageo's Guinness Ireland Group, and general manager of Frito-Lay's Direct Division. He has also served as CEO of two technology start-ups, eMac Digital and Living.com. Earlier in his career, he was a strategy consultant within Booz Allen & Hamilton's marketing strategy practice.
Recent MediaDailyNews Articles
-
Shazam Launches Service To Measure TV Campaigns June 19, 10:49 a.m.
On the heels of other social media apps looking to help out TV brand advertisers with ... -
GM Returns To Oscars, Drives 5-Year Deal June 19, 10:19 a.m.
General Motors and the Oscars telecast are back in business.The Detroit carmaker said Wednesday that it ... -
GM Returns To Oscars, Drives 5-Year Deal June 19, 10:16 a.m.
General Motors and the Oscars telecast are back in business.The Detroit carmaker said Wednesday that it ... -
Cannes King: Omnicom Earns Most Medals, Media Agency Of Year June 19, 9:34 a.m.
Omnicom’s OMD Worldwide was the most medaled media network at the Cannes ad festival this year, ... -
Consumers Tag Costco, Movado As Most Promising Brands June 18, 6:09 p.m.
Costco, Cisco and Movado are the three most financially promising pure-play, publicly traded brands in the ... -
'Voice' Sings To Consistent Beat June 18, 5:57 p.m.
One of the biggest shows on broadcast television finished its spring edition pretty close to where ... -
Motorola Hires Digitas For Global Media Account June 18, 5:43 p.m.
Google-owned Motorola has appointed Publicis Groupe’s Digitas to handle global media duties, according to sources. Those ... -
'Jimmy Kimmel,' Myspace Promote Musicians June 18, 2:56 p.m.
Select artists that appear on TV late-night show “Jimmy Kimmel Live” will get to perform an ... -
W+K Amsterdam's Heineken Ad Wins Cannes Lions Grand Prix, Creative June 18, 11:31 a.m.
A Heineken ad campaign from Wieden + Kennedy Amsterdam, the brand’s first global campaign effort, has ... -
Millennials Split In Attitude, Teens Less Upbeat, But Resilient June 18, 10:56 a.m.
MTV says younger U.S. millennials are a bit more pessimistic than older millennials.New millennials ages 14 ...
Be the first to comment on "Havas Taps Outsider To Run MPG, Rutman Moves To Advisory Role"
Leave a Comment