• November 20, 2008

Google released the Search-based Keyword Tool to help users get a better sense of the products and services that potential customers search for.

The tool also suggests keywords for purchase and taps into search query data that is relevant to the Web site's content. It provides keywords relevant to the site, but not part of the AdWords campaigns. This helps the user take advantage of missed opportunities.

Marketers can use the tool even if they don't advertise on AdWords. For example, a shoe store could discover the footwear styles users are searching for, or a digital camera blog could decide the cameras to review by looking at the camera models that attract the most queries. The Search-based Keyword Tool, available to advertisers in the U.S. and the U.K., will expand into additional languages and more countries in the near future.--Laurie Sullivan