Ask yourself the tough questions. Observe, think and plan SEO strategies before taking action. Sound advice from Stoney deGeyter, who believes SEO campaigns don't succeed solely by focusing on
keywords, great copy and Web site architecture, but rather by what you do internally to build and support the platform.
Whether you're performing SEO for your own site, hiring a
consultant or firm to provide SEO services, or you are the SEO provider serving various clients, you have knowledge and communications skills that factor into building a successful optimization
campaign, deGeyter writes.
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