Expose Your Ignorance For SEO Success
Among advice deGeyter dishes out: Remain open to new ideas and remember constructive criticism could mean the difference between success and failure. Success means being open to change. "SEO isn't all about technical strategies or the implementation of knowledge," deGeyter writes. "Success and failure can be determined by the willingness of both the SEO and client to go beyond what they know and simply open themselves up to self examination."