News Brief

WebVisible Acquires Adapt Technologies

WebVisible has acquired Adapt Technologies, gaining access to the Pasadena, Calif.-based company's Web applications that automate SEM campaigns and keyword selection.

The deal enables the Irvine, Calif.-based WebVisible to extend its software platform and boost product offering to small and mid-sized businesses. WebVisible clients now have better control over campaign management, optimization and analytics reporting through technology that generates and selects the most relevant, long-tail keywords.

The applications suite also offers ways to generate ad copy and test landing pages; cost-per-action (CPA) tracking for performance optimization; powerful sales tools that enable customers to perform detailed competitive analysis of keyword coverage, average search-rank position and market share; and algorithms to boost WebVisible's campaign optimization capability.--Laurie Sullivan

Tags: m&a, online
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