News Brief

WebVisible Acquires Adapt Technologies

Nov 24, 2008, 7:00 AM
  • Comment
  • Recommend (1)
Subscribe to Online Media Daily

Tags

WebVisible has acquired Adapt Technologies, gaining access to the Pasadena, Calif.-based company's Web applications that automate SEM campaigns and keyword selection.

The deal enables the Irvine, Calif.-based WebVisible to extend its software platform and boost product offering to small and mid-sized businesses. WebVisible clients now have better control over campaign management, optimization and analytics reporting through technology that generates and selects the most relevant, long-tail keywords.

The applications suite also offers ways to generate ad copy and test landing pages; cost-per-action (CPA) tracking for performance optimization; powerful sales tools that enable customers to perform detailed competitive analysis of keyword coverage, average search-rank position and market share; and algorithms to boost WebVisible's campaign optimization capability.--Laurie Sullivan

Be the first to comment on "WebVisible Acquires Adapt Technologies"

Leave a Comment

Sign in to leave a comment. Don't have an account? Join Now

Recent Online Media Daily Articles

>> Online Media Daily Archives