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'Reader's Digest' to Launch Christian Mag

  • Folio, Tuesday, November 25, 2008 9:30 AM

In the first of what it hopes will be many new partnerships, Reader's Digest Association has agreed to publish a magazine for a special interest group -- in this case evangelical Christians. RDA is partnering with Dr. Rick Warren -- pastor of Saddleback Church in Lake Forest, Calif., and the author of the best-selling "Purpose Driven Life." Together they will produce "an inspirational multimedia platform" that includes a magazine, DVDs and an online "Facebook for Christians."

All of this is scheduled to roll out in February, 2009. Mary Berner, RDA CEO, calls the venture "an expression of our vision for the company's future," and says she hopes to strike up similar multiplatform deals moving forward.

Berner has made sweeping executive and cultural changes at Reader's Digest since taking over last year, shortly after the company was suddenly acquired for $2.4 billion by Ripplewood Holdings.

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