• Detroit Free Press , Tuesday, November 25, 2008 11 AM

Nissan is pulling out of the 2009 North American International Auto Show in Detroit (as well as the 2009 Chicago Motor Show). "Nissan's departure shakes the foundation of a show that is Detroit's signature annual event," writes Brent Snavely. The show generates nearly $500 million in tourism dollars for the Motor City.

The decision was made after Nissan unveiled three new or redesigned cars at the Los Angeles auto show, says Nissan North American spokesman Alan Buddendeck, and because of the need to review all marketing expenditures during the worst industry sales environment in 25 years.

Joe Serra, senior co-chairman of the North American International Auto Show, says he will try to persuade Nissan to change its mind. "We will work with them and see if there is a way for them to have a presence," Serra says. "I think it's crucial for them ... to be here."

Mitsubishi, Rolls-Royce, Land Rover, Ferrari and Suzuki have already said they will not participate in the 2009 show in Detroit. Porsche was not part of 2008 show and is not returning for '09. But at least two Chinese automakers will be at the 2009 show. BYD will return, while Brilliance Auto, BMW's partner, will make its first appearance.

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