A week after losing long-time client Pepsi to Omnicom sibling TBWAChiatDay, BBDO added Starbucks to it roster. The coffee chain spent nearly $60 million on domestic ads last year (not including online
spending); Pepsi spent about $90 million. Starbucks parted ways with Wieden + Kennedy in September after four years.
BBDO was behind the high-profile Election Day campaign that saw
the chain give away a 12-ounce free cup of coffee to those who voted (or didn't but said they had).
Meanwhile,
Starbucks said
yesterday that it "expects to face a very difficult economic environment throughout fiscal 2009" and believes that sales at established restaurants will decline in its fiscal year ending
September 2009. Shares dropped 4% on the news.
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