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Google Tools Getting Personal

Last week Google unveiled personalized search in GoogleWiki. This week Aaron Goldman explores ways to use the tool's features. Using GoogleWiki as a springboard, he also presents the good, the bad and the ugly, speculating a bit on what crowd-sourced SERPs might look like.

Imagine toggling between custom SERPs based on your past history/preferences and SERPs based on results selected by others. Goldman hypothesizes about a slider bar that allows you to refine results based on various group preferences, like Facebook friends, people 25-54, or all women, for example. He also looks at other filters that might add value, as well as the downside of crowd-sourced SERPs.

Read the whole story at Find Resolution »

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