Nielsen: Search Takes Hit
All searches combined dropped 2%. Yahoo fell 12%; Microsoft, 19%; and Ask.com dropped 22.9%. The big losers were My Web Search, which declined 38.2%, and Dogpile.com Search fell 30.5%. Google, which gained 8.1% market share from Yahoo, MSN, AOL and others, wasn't the only taker. AT&T Worldnet Search rose 92.8% from the year-ago month; and AOL Search, 14.5%.
Once again, Google topped the list with an estimated 4.8 billion U.S. search queries, representing 61.2% conducted during the month. Yahoo Search ranked No. 2 with 1.3 billion search queries representing 16.9%. MSN/Windows Live Search with 885 million and 11.4% followed, along with AOL Search at 334 million and 4.3% market share, and Ask.com at 177 million and 2.3% market share.--Laurie Sullivan
Recent Online Media Daily Articles
-
Weather.com Develops Real-Time Data Ad Targeting May 17, 5:12 p.m.
Weather.com has begun using audience segmentation data from Lotame to develop real-time ad targeting services based ... -
MetroPCS Drops Challenge To Neutrality Rules May 17, 4:44 p.m.
T-Mobile's newly acquired MetroPCS withdrew its challenge to the Federal Communications Commission's net neutrality rules on ... -
'Geo-Conquesting' Drives Higher Mobile Click Rates May 17, 3:56 p.m.
The practice of conquesting -- running advertising for a brand or product near editorial content about ... -
Cox-Backed, Skyword Raises $6.7 Million To Enhance Content Creation May 17, 3:34 p.m.
Internet services and utilities will rely more on content as the industry matures. Shereta Williams, vice ... -
Ford, Jeep, Chevy Top Digital Auto Brands May 17, 1:09 p.m.
On the digital proving track, Detroit is beating out the competition. Ford, Jeep and Chevrolet were ... -
Choosing Sides: VivaKi Backs comScore; ABC Throws In With Nielsen May 17, 9:52 a.m.
In a battle to control the future of the ad industry’s currency, Nielsen and comScore each ... -
Yahoo Adds Tweets To News Feed May 16, 6:18 p.m.
Yahoo will incorporate selected tweets into the news feed on its redesigned home page through a ... -
Mozilla Puts Cookie-Blocking On Hold May 16, 6:16 p.m.
Mozilla is putting the brakes on plans to block third-party cookies by default in the upcoming ... -
Mobile Ad Results In Line With Rich Media May 16, 5:39 p.m.
Mobile display ads perform roughly on par with rich media ads in terms of click-through and ... -
Google Plans To Transition Brands Into Content-Driven Advertising May 16, 4:30 p.m.
Google wants technology to "step out of the way" as developers integrate it into everyday life. ...
Be the first to comment on "Nielsen: Search Takes Hit "
Leave a Comment