Kai Ryssdal conducted an interesting interview Wednesday evening with Brian Yeagar, who has written a book about craft beers called
Red, White and Brew: An American Beer Odyssey.
At the end of the piece, Ryssdal mentions that the
Big Three, er ... Big Two brewers have ventured into "craft-brew-seeming concoctions" (he had been sampling) of their own. Are they responding wisely to a competitive threat?
"I actually think that it may come back to bite them," Yaeger responds. "They might turn on people who are Budweiser die-hards and let them realize that there is a better taste in beer
out there."
Read the whole story at NPR Marketplace »