Keys to improving your site's search engine rankings are easy to come by, but may be difficult to execute. Rhonda Abrams provides nine steps to ranking higher on Google, Microsoft and Yahoo. One in
particular suggests placing "very specific keywords" repeatedly throughout the site that narrowly defines the products and services or content offered.
Abrams notes that sites using
keywords in page titles, headlines and bold text generally rank higher. Other advice: follow good SEO and SEM practices by not stuffing keywords or repeating a keyword without "content or context."
That can get your site "blackballed" from search engines.
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