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The Benefits Of PPC

Before you slash your SEO marketing budget, ask yourself how many people turn toward one or more of the major search engines to find phone numbers, addresses, product information on business Web sites. Pay-per-click campaigns not only give your business increased visibility when potential clients go searching for information, but you only pay when they click.

Jon Sanderson reminds us of the beauty of the Web: You can track PPC campaign from the first click to the last and analyze the data to determine what initially drove that potential buyer to site. "All you have to do is find out the average value of your leads or those sales and compare them with how much you are spending on PPC advertising," he writes.

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