Marking its first major advertising campaign since its launch in 1996, Gist Communications Inc. (www.gist.com), an independent producer of TV listings guides and related entertainment content, today
announced the hiring of Grey Global Group's G-WHiZ! Entertainment for a fall trade campaign. The campaign will include print ads in such publications as Advertising Age, Adweek, Brandweek,
Broadcasting & Cable, Cable World, The Hollywood Reporter and Mediaweek.