• Bitter Wallet, Monday, December 8, 2008 1:30 PM

The outcome of an Interflora and Marks & Spencer lawsuit could change the way online advertising works in the United Kingdom, according to Paul Smith. The flower delivery firm claims the retailer sponsored the word "'Interflora' (and several obvious spelling mistakes)" as search engine keywords in Google's AdWords program, he writes.

Smith explains that Interflora claims Marks & Spencer took unfair advantage of Interflora's brand, in breach of trademark laws. The lawsuit asserts that when users searched for Interflora, advertisements for Marks & Spencer and Flowers Direct appeared as sponsored links.

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