Search Engine Giant Signs With Netratings
Aug 22, 2000, 9:28 AM
Yahoo! has subscribed to the Nielsen//NetRatings service in 14 countries in North America, Europe, Latin America and Asia Pacific. The agreement provides Yahoo! with access to Nielsen//NetRatings' audience measurement service, which provides audience activity information on websites and advertising banners collected in real time from representative panels of Internet users in each country. The NetRatings software monitors panelist activity in real time as they surf the Web, move within sites and are exposed to banners.