Tribal DDB Worldwide promoted Tony Cordero to executive creative director of the San Francisco office. The offices accounts include Clorox Company, SunPower Corporation and McAfee. Cordero reports to
Geoff Gougion, managing director. He joins from the agency's Chicago office, where he was dreative director. He replaces Dorian Sweet, who previously held the post. Cordero began his career with
Leapnet, formerly The Leap Partnership, and continued on to Foote, Cone & Belding.