• Search Engine Marketing Insight, Wednesday, December 10, 2008 3:30 PM

SEMI shares the results of the first four surveys from its SEM Pro Survey Series. Compiled results from 254 participants from five countries provide insight into PageRank, NoODP and NoYDIR tags, analytics programs most used, and more. About 64% of the respondents practice both SEO and PPC; 27% practice SEO, and 8% specialize in PPC.

For example, when search marketers were asked if onpage, offpage or "other" elements are the most influential in regards to ranking, 48% cited backlinks, and 38% cited onpage elements. When respondents were asked their thoughts on PageRank, 39% of marketers said it's overrated, 21% said they use it as a benchmark when determining industry competitiveness online, nearly 17% said it's not worth the time, and 13% said toolbar PR helps with back linking. The remainder either noted that PageRank is an essential part of Google's algorithm and should be prioritized, or chose "other."

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