- BBC News , Thursday, December 11, 2008 10:47 AM
Sony on Thursday finally released its next-gen social networking site for PlayStation users. PlayStation Home, which launches in beta today, lets users create their own 3D avatars in a virtual
environment. The service will be free to all registered PlayStation Network users.
"The idea behind Home is to create a virtual space for PS3 owners to meet up, talk and play games -- the
easiest way to think of it is as a hybrid of Facebook, Second Life and the prettiest game lobby ever," said Tim Clark, editor in chief at Official PlayStation Magazine U.K.. "Given the experience is
dependant on a stable, lavish 3D environment, and the fact that while every PS3 is broadband enabled -- while that obviously wasn't the case with PS2 -- it's not surprising the project has taken some
time."
The service may be free, but Sony has its eye on several future revenue streams, such as allowing users to buy upgrades for their avatars, including everything from new clothing to
new homes. There are also plans to add advertising to billboards and video screens inside the virtual world. Earlier this week, struggling Sony announced plans to cut 8,000 jobs as well as shutting
off 10% of its manufacturing force.
Read the whole story at BBC News »