• September 27, 2000

The Association for Interactive Media (AIM) and the Addressable Media Coalition (AMC) yesterday announced a re-launch of their efforts intended to strengthen and establish a forum for the emerging interactive television industry.

In a four-hour brainstorming session last Monday in New York, the more than 50 attendees agreed to develop a common set of goals for the group to focus on, including short- and long-term objectives, including educating advertisers and marketers on new technologies to enhance their interactive broadcast campaigns and collaborating on guidelines to follow when creating the campaigns, collecting data and creating privacy and personalization policies.

AMC also will publish position papers of interest to the Coalition's members and host events to showcase both case studies and new technologies for advertisers to consider.