• WebProNews, Tuesday, December 16, 2008 12:18 PM

Net neutrality can greatly affect SEM, but the topic is nearly overlooked by the industry, Cindy Krum tells WebProNews's Abby Johnson in a video interview.

For starters, content throttled by broadband providers as consumers download videos, music and more will drive up costs for PPC campaigns, and rankings down, according to Johnson.Also, if your content is throttled, the load time will be slow. "If net neutrality is not preserved, sites that we use and depend on everyday such as... Facebook would not be here," she writes. "If you remember, the Federal Communications Commission recently cracked down on Comcast for throttling content from BitTorrent and ultimately called it a matter of free speech."

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