• Advertising Age, Wednesday, December 17, 2008 10:45 AM

It's hard to miss Burger King's Whopper Virgins campaign. It runs constantly on prime time TV and Sunday football, and is being passed around the Web like, well, like every other Burger King campaign created by Crispin Porter & Bogusky. Too bad finding "Whopper Virgin" on Google is nearly impossible.

The slight misspelling is intentional: leave the "s" off of "Virgins" and the Whopper-centric ad al but disappears on search results. Whoppervirgin.com is a parked domain with pages of ads for Virgin Island Vacations, Virgin Mobile products, and ironically, Burger King., and the actual Burger King microsite for the campaign doesn't even show up on the first three pages of listings for such a Google search. Someone failed the SEO component of this campaign.

And in case you thought it was only a small percentage of searchers who might get tripped up by this: Google Trends shows that searches for the plural and mistaken singular versions are practically equal of late.

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