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New Pitch To Split Super Bowl Spot 10 Ways

Weatherproof Garment is hoping to use the Super Bowl's hefty advertising price tag -- about $3 million for 30 seconds -- to draw attention to itself. The marketer is proposing to divvy up a 30-second spot with nine other advertisers. Each company would pay $300,000 for three seconds.

The small apparel company sent its three-second offer to 100 companies without finding a taker. Undaunted, it spent $3,000 on an ad in Wednesday's Wall Street Journal looking for potential partners. "Attention deficit growing ... Say It Short -- Say It Fast!" the ad urges, above a picture of a football.

Read the whole story at The Wall Street Journal »

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