Detroit's Ad Dollars Flow Even As Production Is Suspended
Ad Age , Thursday, December 18, 2008 11:15 AM
Chrysler may be shutting down production for a month but the marketing machine will keep grinding away, Jean Halliday reports, as the automaker attempts to realign slumping demand with its dealer's inventories. Regional dealer groups will continue to advertise its yearend sale. National launch ads for the Dodge Ram full-size pickup will run through at least the end of the year.
Ford, which said yesterday that it will close most of its North American plants for an extra week, until Jan. 12, says it has no plans to change previously planned advertising or media schedules.
GM, which announced a "significant reduction" in first-quarter production on Dec. 12, could not be reached for comment by deadline about its ad plans during the coming period. It already has pulled out of big-ticket items such as New Year's Eve Times Square events, the Super Bowl and the Academy Awards broadcast.
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Ford, which said yesterday that it will close most of its North American plants for an extra week, until Jan. 12, says it has no plans to change previously planned advertising or media schedules.
GM, which announced a "significant reduction" in first-quarter production on Dec. 12, could not be reached for comment by deadline about its ad plans during the coming period. It already has pulled out of big-ticket items such as New Year's Eve Times Square events, the Super Bowl and the Academy Awards broadcast.
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