Misunderstanding The Privacy Debate?

  • by December 19, 2008
Sadly, [in this interview Matthew] Wise appears to fundamentally misunderstand the very nature of the online advertising and privacy debate. Surely, he knows of the data collection, analytical profiling, powerful digital advertising applications, and ubiquitous targeting system the industry has developed.

It's not just about use or "efficient" advertising, as he suggests. The very nature of the system requires serious consumer protection safeguards, especially on privacy. Responsible industry leaders should acknowledge the problem and support legal safeguards.

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