Mars Extends NASCAR Partnership

  • December 22, 2008
The multi-year sponsorship commitment allows multiple Mars brands to connect with racing fans and includes four designations: Official Chocolate of NASCAR (M&M's); Official Chocolate Bar of NASCAR (Snickers); Official Cheese-Filled Snack of NASCAR (Combos); and Official Pet Food of NASCAR (Pedigree).

The multi-year partnership aligns Mars with its existing contracts with Joe Gibbs Racing, continuing a relationship that began in 2008.--Nina Lentini

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