The multi-year sponsorship commitment allows multiple Mars brands to connect with racing fans and includes four designations: Official Chocolate of NASCAR (M&M's); Official Chocolate Bar of NASCAR
(Snickers); Official Cheese-Filled Snack of NASCAR (Combos); and Official Pet Food of NASCAR (Pedigree).
The multi-year partnership aligns Mars with its existing contracts with Joe Gibbs
Racing, continuing a relationship that began in 2008.--Nina Lentini