Kris Kringle Breaks Silence In Letter To Ad Industry
On Claus' request, Nichols offers advice to clients and brand managers, media planners and buyers, publishers, and ad networks, providing examples for each. For instance, he suggests one way to get clients to understand drop-dead dates. "Here's a little known fact we try to keep hidden from kids: There used to be 10 tiny reindeer. Sprinter (may she rest in peace) was Comet and Vixen's foal, a lovely lass, all spirit and energy -- until we went 31 days late on paying an invoice," he writes. "Those RedWagCor people took little Sprinter for a one-way ride on the li'l red wagon to H-E-Double Hockeysticks. A few days later, we found her lifeless body hooves-up in a bin of Webkinz."