• SEO Book.com, Monday, December 22, 2008 3 PM

After throwing tons of free advice toward potential clients, Aaron Wall wants to take a step to advertise his blog's community forums and training program on its internal search results.

Wall walks through the steps he used to add advertisements on his site, and explains why: "My average cost per click on Google's search results is over $1 per click, and yet I have never advertised on my own search results," he writes. "Think about that number...over 100,000 times people have found the brand then done a specific search on this site with 0 of them seeing an advertisement. As a marketer that is an embarrassing failure."

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