For U: Nickelodeon Launches New Kids' Site
Nickelodeon is launching a new online site for kids. UpickDaily.com allows its young users to share, vote, poll and post their thoughts on various topics. In essence, the site lets kids be their own content providers and news aggregators about TV, movies, games, sports, stars and more. Steve Youngwood, executive vice president, digital, Nickelodeon Kids and Family Group, said in a statement: "UPickDaily gives kids an online hub where they drive the content and can tell the world about their pop-culture trends, events or anything that is top-of-mind."
UPickDaily will evolve daily. Sample kid-created content includes a poll asking about superhero movie preferences (http://www.nick.com/upickdaily/movies/upd-20175701.jhtml) and a poll asking which sport is better: basketball, gymnastics or cheerleading? (http://www.nick.com/upickdaily/sports/upd_20197173.jhtml#comments).
Kid-friendly videos and photos will be pulled from the Web and matched to posts by topic. Kids can tag, share, blog, vote or "pick" a particular piece of content, and UPickDaily will showcase the hottest picks on an ongoing basis -- either in the "featured" section or in "U Top 5" UPickDaily regularly checks content to ensure that it remains a safe, child-appropriate environment.
UPickDaily.com is part of Nickelodeon Kids and Family's portfolio of digital sites, which targets kids, tweens, teens and parents. The sites tend to focus on the most popular online activities: gaming, socialization, community and video.
In 2008, there were an average of 131 million visits and 2.4 billion minutes spent at Nickelodeon digital sites, per comScore U.S. Media Metrix).
Nickelodeon is in its 29th year; the U.S. TV network is seen in more than 96 million households. Nickelodeon is a division of Viacom Inc.
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