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BET Plans Inaugural Ball

  • TV Week, Tuesday, December 23, 2008 9:45 AM
A second Viacom cable network, BET Networks, is planning a ball at the inauguration of Barack Obama, a first for the cable channel. Viacom's MTV earlier announced it would hold its first inaugural ball in 16 years.

BET is joining with the nonprofit organization set up by former Secretary of State Colin Powell to host an inaugural ball Jan. 20 in Washington. Jeanine Liburd, evp of BET, said the decision to do the inaugural event was easy. "If we're ever going to do a ball, this would be the one."

BET will air an hourlong TV special during the ball called "Yes We Will." that will include some live shots from the ball along with taped footage of inauguration related events. BET also is hosting its second annual BET Honors Jan. 17 in Washington, which will air Feb. 9.

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