Yahoo will be broken into separate units and sold off. Google will offer DART Search as a freebie. Omniture will swoop up Covario. These are some of the 10 predictions Aaron Goldman makes for search marketing in 2009. They span the gamut, from well-known companies buying selling or merging assets, to sweeping changes in privacy policies and services offerings.
Goldman predicts "Google will have a major privacy slip-up and experience serious consumer backlash," pointing to the fact "a lot has been made over the issue of privacy lately," with Yahoo cutting the amount of time it stores data to 90 days and "Google falling off the list of most trusted companies with respect to privacy."