Chrysler Says 'Thanks'

  • December 23, 2008
Chrysler LLC is launching an ad offering a general thanks for the $4 billion bridge loan from the Bush administration. The effort comprises a print ad that broke Monday in national newspapers.

Digital Web ads were posted on Tuesday.

The full-color ad has a "Thank You, America" headline and text reading: "The United States is home to 74% of our employees and over 3,300 dealers in communities across this country." The ad continues by saying that for every dollar the company spends, 78% is spent in the U.S.

"On behalf of the 1 million people who depend on Chrysler for their livelihoods, thank you for investing in Chrysler and America," concludes the copy, signed by CEO Bob Nardelli.--Nina Lentini

1 comment about "Chrysler Says 'Thanks' ".
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  1. Craig Denton, December 24, 2008 at 2:07 p.m.

    So we (the tax payers) are paying for an ad that is designed to thank us, ourselves? Am I missing something here?

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