News Brief
Network Communications Taps Omniture For Analytics
Dec 24, 2008, 7:00 AM
Network Communications said it will use Omniture to deliver Web traffic analysis across its network of sites.
The publisher of printed and online real estate information in North America hopes to gain more information through Omniture SiteCatalyst, NCI to better understand content interest among online visitors across its brands.
Initially, Omniture SiteCatalyst will provide analytics for apartmentfinder.com, a source for consumers seeking to rent an apartment. Based on Omniture SiteCatalyst reports, ApartmentFinder.com said it has seen a 28% increase in its monthly unique visitors in September and October 2008, compared to the same period last year. Network Communications was acquired by Court Square Capital Partners in January of 2005.--Laurie Sullivan
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