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DailyLit Adds Sponsors to Digital Literature

DailyLit shares novels and nonfiction books with nearly 150,000 subscribers in short, customized installments via email and RSS feed. Now it's opening its virtual pages to advertisers.

DailyLit works with Alfred A. Knopf, Oxford University Press and other publishers to license digital rights for everything from romance novels to nonfiction how-to guides. Each installment typically takes up to five minutes to read, and readers can choose frequency and delivery time.

DailyLit helps match advertisers with books and negotiates the duration of the sponsorship. All installments for the sponsored book feature the advertiser's logo and a link to the advertiser's Web site. The first sponsor is Gallery Collection, a 79-year-old print greeting card company repositioning itself as an email player. It started by advertising on a how-to book for college students and is now sponsoring "A Christmas Carol" through August 2009.

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