• December 30, 2008

Kenshoo has introduced Kenshoo Search, an application for Apple's iPhone that tracks search engine marketing campaigns.

The application lets marketers check SEM campaign performance by viewing stats and reports on the browser in the office or on the go.

Backed by venture capital firms Sequoia Capital and Arts Alliance, Kenshoo was founded in 2006 by software engineers and search marketers. The Tel Aviv company focuses on search engine marketing technology. Its flagship product, Kenshoo Search, provides a complete SEM platform, which automates the process of building and optimizing cross-channel search campaigns.--Laurie Sullivan