Rognerud, for example, tells us not to waste time on keywords and description attributes meta tags; style, script and comment tags; and duplicate links. He also steps us through the process of getting Google to index your site quickly. Don't use Google's submission form. That could take between 2 and 6 weeks, he writes. And, don't worry about niche keyword targeting at first. This is the rare time that the broader the keyword, the better.