- ClickZ, Monday, January 5, 2009 12 PM
Julie Batten wants to make it perfectly clear she never suggested you shouldn't run both paid (PPC) and organic (SEO) search campaigns simultaneously, especially if budget restrictions don't force you
to choose. Batten provides a list of factors to consider when determining whether to deploy one or both paid search campaigns.
SEO and PPC together can often run well together, but
Batten suggests the idea has a few hidden dangers. Cannibalization, for example, can occur when SEO and PPC compete -- or one can be wasteful due to the success of the other, she writes. On the
flipside, a brand can gain positive synergy from having both organic and paid search, and Batten tells us how.
Read the whole story at ClickZ »