Dunkin' Donuts Kicks Off $100 Mil. Campaign

  • January 5, 2009
Dunkin' Donuts just kicked off a new $100+ million integrated advertising campaign with a new tagline for 2009: "You Kin' Do It!" Created by Boston-based Hill Holliday, it's the latest twist on the "America Runs on Dunkin" campaign. "You Kin' Do It" breaks with three national TV spots. The campaign will run through 2009 and will include radio, print, online and outdoor advertising, in addition to in-store point-of-purchase, special events, sports marketing and other online marketing initiatives.

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