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SEM Tips For The Big Guys

  • ClickZ, Thursday, January 8, 2009 8:33 PM
Large media brands may want to take heed. They typically have high Web site traffic, but "how's your traffic growth"? asks Erik Dafforn. He discusses ways to increase visibility and properly use assets you have likely spent years developing.

Dafforn suggests paying attention to entire blocks of keywords, getting content indexed rapidly and spending time commenting on blog comments left by consumers and clients to show readers you are available for them any time. "Ensure that your comments have a dedicated RSS feed so your readers' input can be crawled and associated with the article's URL as quickly as possible," he writes. "And don't forget to ping."

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