Darva Conger, the game show bride from "Who Wants to Marry a Multi-Millionaire," fueled the surge in viewers on Playboy.com as the site publicized her "baring all" in this month's issue of Playboy
magazine. Internet ratings report for the week ending July 2 from Nielsen//NetRatings reveals that Playboy.com experienced an 85% increase in traffic among at-home users. During this past week, the
site's online audience grew to more than 419,000 unique visitors as compared to 227,000 the week prior. Nearly 29% of Playboy's audience visited the pages featuring Darva.
