The number one Media Metrix site for the week ending July 2 was Yahoo.com with 9,881,000 average daily unique visitors. MSN.com took second place with 9,058,00 average daily unique visitors, followed
by Microsoft.com (5,395,000), Hotmail.com (4,781,000), Netscape.com (4,358,000), Passport.com (3,706,000), AOL.com (3,086,000), Excite (2,645,000), Lycos.com(2,206,000), and Real.com (2,190,000).
Half.com found itself at the top of the Media Metrix top ten gainers for the week ending July 5 with a 134.3% change in average daily unique visitors from the previous 3-week average. It was followed
by MagazineOutlet.com (127.7%), Playboy.com (113.6%), EOnline.com (110.5%), Rutgers.edu sites (106.3%), SportingNews.com (106.3%), OneMain.com (74.9%), XDrive.com (62.8%), CarPoint.com (59.9%), and
BellAtlantic.com (58.6%).