As the summer movie season swings into high gear, movie-goers are surfing the web and hitting the entertainment sites to get the latest information on the summer blockbusters. Eonline.com led the pack
with a traffic increase of 70% among at-home users. Moviefone.com also experienced a dramatic rise in traffic this past week, attracting nearly 901,000 unique visitors as compared to a unique audience
of 584,000 the week before. Allen Weiner, VP of Analytical Services at NetRatings, said there is a lot of money to be made on the Web by sites allowing movie-goers to purchase tickets in advance. He
added that MovieFone, an AOL company, does the best job of connecting film fanatics with local show times and enabling them to buy tickets at selected cooperating theaters.
