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Helping In-House, Out-House SEO Play Well Together

Hugo Guzman explains how to navigate the tricky task of handling external SEO for a company that also has an in-house department. For example: Before getting started, set clear goals. If you plan to spilt tasks, determine what function both the in-house and the outsourced teams will handle.

Build relationships and manage them well, Guzman writes. And listen carefully: failure for the in-house and outsourced teams to communicate can doom the project to failure.

Read the whole story at Zeta Interactive »

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