Hugo Guzman explains how to navigate the tricky task of handling external SEO for a company that also has an in-house department. For example: Before getting started, set clear goals. If you plan to
spilt tasks, determine what function both the in-house and the outsourced teams will handle.
Build relationships and manage them well, Guzman writes. And listen carefully: failure
for the in-house and outsourced teams to communicate can doom the project to failure.
Read the whole story at Zeta Interactive »