AdForce and agentGO.com are planning to develop technology designed to enable businesses to send personalized advertising messages to targeted consumers over wireless devices. The AdForce and
agentGO.com solution is expected to provide companies with an advertising vehicle that is highly targeted and more efficient than traditional advertising mediums. Company officials said this alliance
expects to make it possible for businesses to personalize messages and send them to a self-selected audience. The AdForce and agentGO.com wireless solution also is expected to enhance the consumer
experience by giving users more control over the advertising and offers they receive.