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Google Analytics Custom Reporting
- Google Analytics, Friday, January 16, 2009 2:15 PM
You can choose any metrics to build custom reports. No need to pair them with dimensions, which Tonkin explains have no restrictions on the metrics used. (Google defines "dimension" as a characteristic of a visitor or a page on your Web site that you can use to organize your metrics.) "However, when they are paired with dimensions, metrics are subject to certain restrictions," he writes, providing a chart to clarify.
