"The Way We'll Be," will focus on American society and politics, as seen through the empirical polling and analysis for which he has come to be renowned. His first column, "With Crisis Comes Opportunity," is already available on Forbes.com.
Zogby is the latest columnist to join the roster of weekly writers on the Opinions channel of Forbes.com. Most recently, the economist Bruce Bartlett and the demographer Joel Kotkin joined the channel, writing columns called "Notations" and "New Geographer," respectively.--Gavin O'Malley