Economy Prompted Coupon Seekers During Holiday Season
The weekly market share of visits to coupon Web sites increased 15% from the previous year during the week of Thanksgiving and Black Friday, and also increased 16% during the week of Cyber Monday. Overall, visits to the custom category of 70 Web sites increased 17% and 12% in November and December, respectively, as compared to the previous year.
In December 2008, the most commonly visited product categories following a visit to a Web site within the coupon category were department stores, computers, and appliances/electronics.
Many shoppers were looking for coupons from a specific retailer or brand, suggesting that many coupon searchers may be further along in the purchasing funnel and are close to making the purchase, but may have needed some type of final incentive, according to Heather Dougherty, research director at Hitwise.
For the week ending Dec. 27, 2008, 69% of the searches for the top 300 search terms that include "coupons" also included a specific brand such as Pizza Hut, JCPenney, or Target. The other 31% of searches to include the term "coupons" were generic in nature-- seeking out grocery coupons, online coupons, and free printable coupons.--Tanya Irwin
Recent Online Media Daily Articles
-
Coca-Cola Loses Bid To Dismiss Text-Spam Case May 24, 5:41 p.m.
Consumers can proceed with a lawsuit against Coca-Cola for allegedly sending them unwanted SMS messages, a ... -
Disaster Ready: Google Maps Model Quickly Adjusts To Events May 24, 5:29 p.m.
The four-lane bridge in Washington state that partially collapsed Thursday into the Skagit River was removed ... -
Pandora Beats Rev Estimates, Adds Subscribers May 24, 5:01 p.m.
Online radio service Pandora on Thursday reported that revenue rose 55% in the first quarter to $126 ... -
Real-Time Web Turns Consumers Into Impulse Buyers May 24, 4:37 p.m.
Video, mobile, social, and better search capabilities continue to make it easy for consumers to buy ... -
Mugnier Shares M&C Saatchi's Mobile Approach May 24, 4:32 p.m.
M&C Saatchi Mobile was formed three years ago through the acquisition of mobile marketing agency Inside ... -
Yahoo Search Experiments With New Look May 23, 6:30 p.m.
Yahoo Search has been experimenting with colors, features and layouts, as the company tries to determine ... -
Path Seeks Dismissal Of Wireless-Spam Case May 23, 5:07 p.m.
Mobile social network Path is asking a federal judge to dismiss a lawsuit alleging that the ... -
Amazon Appstore Goes Global May 23, 4:59 p.m.
Amazon may have been late to the app store game, but that hasn’t stopped it from ... -
Data Is Springboard For Product Development May 23, 4:44 p.m.
iProspect named Ben Wood to global president Thursday; he's tasked with growing the company's network and ... -
Vice, Twitter Partner For Mobile Show May 23, 2:14 p.m.
Simultaneously expanding its video and social strategy, Vice on Thursday unveiled #dailyvice -- a daily show ...
Be the first to comment on "Economy Prompted Coupon Seekers During Holiday Season"
Leave a Comment